Aditya Institute of Management Studies & Research!
Entrepreneurship Awareness Programme
Theme – Product Identification & Business Plan for Micro and Small Enterprises
Key Highlights:
Entrepreneurship Awareness Programme on “Product Identification & Business Plan for Micro and Small Enterprises” was organised by the Institution’s Innovation Council, IQAC and Entrepreneurship Forum of AIMS in association with MSME Development & Facilitation Office, Bangalore for MBA students. The awareness programme provided invaluable insights on Entrepreneurial opportunities and support from MSME Department by a highly esteemed Resource Persons.
Resource Person: Mr. Gopinath Rao
Mr. Gopinath Rao, IEDS, Deputy Director, MSME Development & Facilitation Office, Government of India, had 10 years of industry experience in private sector and 25 years of experience in MSME Development Institute, Government of India worked across India. He has organised innumerable training programmes exclusively for MSME units and supported more than 500 Entrepreneurs in establishing their Start-ups.
Key Points Emphasized by Mr. Gopinath Rao:
1) Emphasized on the need for Entrepreneurship in promoting social change, driving innovation, to spur economic growth and there by employment generation, community development and wealth creation.
2) He has clarified the Myths of becoming an entrepreneur. Highlighted on the right attitude and skills required to become an entrepreneur with various live examples from different sectors. Shared statistics about MSME sector and its contribution towards employment generation, industrial growth, exports and GDP of the Country.
3) Provided valuable insights on the process, phases and requirements of setting up an Enterprise such as Project selection, Technology & Machinery, Arranging Finance, Unit Development, MSME Registration, Approvals, Quality Certification and finally challenges faced by Small Entrepreneurs.
4) Had a question-and-answer session with the students, where the resource person shared valuable inputs, especially the support from MSME for new and first-generation entrepreneurs.
Resource Person: Mr. Kannan Krishnamurthy
Mr. Kannan Krishnamurthy, Multi Skill Training Facilitator, Management Consultant, Psychological Counseller, Lead Auditor with over 30 years of experience all over India from Supervisory positions to Vice-president capacity in Production, Planning, Quality, Marketing, Training and Consultation.
Key Points Emphasized by Mr. Kannan Krishnamurthy:
Mr. Kannan Krishnamurthy, emphasized on the importance of various skills required to become a successful entrepreneur such as life skills, soft skills and leadership skills which helps for holistic personality development.
The Session was graced by Chief Patrons, Dr. B.A. Vishwanath, Chairman, AGI, Dr. Priya Vishwanath, Vice-chairperson, AGI, Prof. Pushpa Shetty, Director, AIMS, Dr. Vani Ramesh, Director, R & I, AIMS.







Concluding Remarks:
Assistant Professor Mrs. Steffi Verghese, delivered the closing remarks for the event.
The awareness programme on Entrepreneurship with the theme “Product identification and Business Plan for Micro and Small Enterprises”, equipped students with the process of establishing a Start-up business, support from MSME Development Office in terms of Consultancy, Technical, Financial and Marketing support. The interactive session with the expert boosted confidence level of students to share their ideas and innovative thoughts and laid foundation to take their ideas into next phase.
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