Aditya Institute of Management Studies & Research

Expert Lecture on Challenges & Opportunities in Sales and Marketing

Key Highlights:
Workshop on “Challenges & Opportunities in Sales and Marketing” was organized by the IQAC, Institution’s Innovation Council and Marketing forum of AIMS for MBA students. The expert lecture provided invaluable insights on challenges and opportunities, current trends in Sales and Marketing by an esteemed Resource Person.

Resource Person: Rtn. Amar Vasishta
Rtn. Amar Vasishta, an MBA graduate from Chickmagaluru having 15 years of experience in Sales and Business Development. Currently working as South India Sales manager for Harbour Hospitality. Rtn. Amar Vasishta is an entrepreneur of a coffee business. An active member of Rotary Club, Yelahanka Zone, Director of Youth Services, Yelahanka Wing.

Key Points Emphasized by Mr. Amar Vasishta:
1) Emphasized on various skills that can be developed through marketing jobs such as Communication, Confidence, Networking, Field exposure which helps in reaching heights in career or becoming entrepreneurs with real-time examples.
2) Shed light on opportunities in the field of Sales and Marketing from entry level to top level managerial jobs.
3) Provided insights on challenges that encountered in the field of marketing such as selection of Trending industry, Work environment, Targets, Ego and Emotions, Creating value in first meeting etc.
4) Equipped students with career and entrepreneurship opportunities in trending industries such as Hospitality, Aviation, FMCG, Retail, Branding, Education, Media and so on.

The Session was graced by Chief Patrons, Dr. B.A. Vishwanath, Chairman, AGI, Dr. Priya Vishwanath, Vice-chairperson, AGI, Prof. Pushpa Shetty, Director, AIMS, Dr. Vani Ramesh, Director, R & I, AIMS.

Concluding Remarks:
Assistant Professor Mrs. Sowmya N, delivered the closing remarks for the event.

The expert lecture on Challenges & Opportunities in Sales and Marketing, hosted by Aditya Institute of Management Studies, equipped students with contemporary trends in the field of Marketing and the interactive session with expert provided valuable insights on various career opportunities.

Aditya Institute of Management Studies

• Theme – induction on Digital Marketing Certification Program*

Key Highlights
Training on * Digital Marketing* was organised by the Institution’s Innovation Council & IQAC of AIMS for UG Commerce & Management students. The session provided insights on promotion of Business through Digital Marketing by the Resource Person.

Resource Person Mr. Vijay, a seasoned Social media marketer is working as a freelance Digital Marketer & Trainer at NICT, Bengaluru.

Insights shared by the Resource Person

Highlighted the relevance of concepts of Types of Digital Marketing, Elements of Lead – Gen Landing Page, Google Adwords, local SEO, Social media Marketing through FB, Twitter & 7 step process for Social media success.

Takeaways from the Session

*The session set the ground for further Training on learning & hands on experience through practical sessions to focus on content Marketing, FB, Twitter Marketing for Business etc.,

The event concluded with an interactive Question & Answers session.

he speakers emphasized on the need at propelling the future skill ecosystem and democratizing education for youth pursuing technology careers. An Orientation on EY led IR 4.0 skills in Full Stack Development followed by AICTE & EY- led Project based Interships & Placement opportunities empowering students for a future-ready workforce was initiated for the BCA students of II & III year.

Our business students attended an informative session by Stockverse on capital markets. The experts shared knowledge on concepts like primary/secondary markets, depositories, IPOs, and more. Students even opened Demat accounts to enable live trading. This session boosted the confidence of students in understanding the nitty-gritty of professional trading, which may open up new avenues in their professional careers in the future.

Aditya Institute of Management Studies & Research!

Entrepreneurship Awareness Programme
Theme – Product Identification & Business Plan for Micro and Small Enterprises

Key Highlights:
Entrepreneurship Awareness Programme on “Product Identification & Business Plan for Micro and Small Enterprises” was organised by the Institution’s Innovation Council, IQAC and Entrepreneurship Forum of AIMS in association with MSME Development & Facilitation Office, Bangalore for MBA students. The awareness programme provided invaluable insights on Entrepreneurial opportunities and support from MSME Department by a highly esteemed Resource Persons.

Resource Person: Mr. Gopinath Rao
Mr. Gopinath Rao, IEDS, Deputy Director, MSME Development & Facilitation Office, Government of India, had 10 years of industry experience in private sector and 25 years of experience in MSME Development Institute, Government of India worked across India. He has organised innumerable training programmes exclusively for MSME units and supported more than 500 Entrepreneurs in establishing their Start-ups.

Key Points Emphasized by Mr. Gopinath Rao:
1) Emphasized on the need for Entrepreneurship in promoting social change, driving innovation, to spur economic growth and there by employment generation, community development and wealth creation.
2) He has clarified the Myths of becoming an entrepreneur. Highlighted on the right attitude and skills required to become an entrepreneur with various live examples from different sectors. Shared statistics about MSME sector and its contribution towards employment generation, industrial growth, exports and GDP of the Country.
3) Provided valuable insights on the process, phases and requirements of setting up an Enterprise such as Project selection, Technology & Machinery, Arranging Finance, Unit Development, MSME Registration, Approvals, Quality Certification and finally challenges faced by Small Entrepreneurs.
4) Had a question-and-answer session with the students, where the resource person shared valuable inputs, especially the support from MSME for new and first-generation entrepreneurs.

Resource Person: Mr. Kannan Krishnamurthy
Mr. Kannan Krishnamurthy, Multi Skill Training Facilitator, Management Consultant, Psychological Counseller, Lead Auditor with over 30 years of experience all over India from Supervisory positions to Vice-president capacity in Production, Planning, Quality, Marketing, Training and Consultation.

Key Points Emphasized by Mr. Kannan Krishnamurthy:
Mr. Kannan Krishnamurthy, emphasized on the importance of various skills required to become a successful entrepreneur such as life skills, soft skills and leadership skills which helps for holistic personality development.

The Session was graced by Chief Patrons, Dr. B.A. Vishwanath, Chairman, AGI, Dr. Priya Vishwanath, Vice-chairperson, AGI, Prof. Pushpa Shetty, Director, AIMS, Dr. Vani Ramesh, Director, R & I, AIMS.

Concluding Remarks:
Assistant Professor Mrs. Steffi Verghese, delivered the closing remarks for the event.

The awareness programme on Entrepreneurship with the theme “Product identification and Business Plan for Micro and Small Enterprises”, equipped students with the process of establishing a Start-up business, support from MSME Development Office in terms of Consultancy, Technical, Financial and Marketing support. The interactive session with the expert boosted confidence level of students to share their ideas and innovative thoughts and laid foundation to take their ideas into next phase.

Aditya Institute of Management Studies & Research!

Seminar on “Stress Management”

Key Highlights:
Seminar on “Stress Management” was organized by the Institution’s Innovation Council, IQAC and HR Forum of AIMS for MBA students. The Seminar provided valuable inputs on Stress Management in the present era by an industry professional and esteemed resource person.

Resource Person: Mrs. Shobha Singh
Ms. Shobha Singh, an Alumni, IIM Calcutta, HR Professional & Corporate Trainer with vast industry experience in the fields of Performance Management, Talent Management, Leadership and effective communication, and passionate for People Management.

Key Points Emphasized by Mrs. Shobha Singh:
1) Emphasized the concept of positive stress and negative stress. What triggers the stress and their impact on personal and professional performance.
2) Shared some insights on how to balance the stress at personal life and professional life. Given live examples for the students how to cope with positive and negative stress.
3) Suggested the best life style to follow to balance the stress, like physical exercises, yoga, meditation, sufficient sleep, walking, music, reading, writing, sharing with friends, family and so on.
4) The resource person has given hands on experience with fun games.
5) Had a question-and-answer session with the students, where the resource person shared her experience & valuable insights on corporate pressure and how it can be managed.

The Session was graced by Chief Patrons, Dr. B.A. Vishwanath, Chairman, AGI, Dr. Priya Vishwanath, Vice-chairperson, AGI, Prof. Pushpa Shetty, Director, AIMS, Dr. Vani Ramesh, Director, R & I, AIMS.

Concluding Remarks:
Assistant Professor Mrs. Sowmya N, delivered the closing remarks for the event.

The seminar on Stress Management, hosted by Aditya Institute of Management Studies to MBA students, imparted knowledge on the concept of stress, types of stress, causes for stress, impact of stress on personal and professional life, impact on productivity and the need for management of stress and how it can be balanced through healthy means.