Seminar on AI Revolution in Data Analytics and Digital Marketing organized by IQAC & Institution’s Innovation Council of AIMS on 20th January 2025 for MBA students.

Objectives of the Session:
1) To understand the role of Artificial Intelligence (AI) in transforming Data Analytics and Digital Marketing.
2) To explore the applications of AI in modern business practices.
3) To understand how AI enhances digital marketing through data-driven insights.

Resource Person: Mr. Srinivas Prabhu, Co-founder and Director of INCANTO Dynamics Pvt Ltd & Mr. Mahidhara, Head of Analytics Department at Digital Maven.

Session Highlights:
1) The resource person provided insights on the transformative impact of AI in business operations. Also emphasized on the use of AI-powered tools for campaign optimization and customer engagement.
2) The expert discussed and shed light on various cutting-edge AI applications in Data Analytics and Digital Marketing, gained a deeper understanding of AI applications in business.
3) The interactive session provided clarity on emerging roles and skill sets required to build a career in AI-powered analytics and marketing.

Outcome: The seminar successfully educated students with a deeper understanding of how AI is transforming the business practices. The session fostered knowledge by providing insights into AI-driven tools for data analytics and digital marketing, emphasizing their practical applications in optimizing marketing campaigns and enhancing customer engagement.

Seminar on “Future of AI & ML in Industry”, was organized by the IQAC and Institution’s Innovation Council of AIMS through virtual mode on 30th December 2024.

Resource Person: Mr. Mihir Patnaik from Vantharr Technologies.

Participant Details: IIC Members and BCA students.

Insights of the Session:

1. The resource person shared his expertise on AI and ML, exploring their transformative potential in education.
2. Provided insights on AI concepts and how AI can personalize learning, automate administrative tasks, and enhance educational outcomes.
3. Highlighted the future of intelligent tutoring systems and real-time analytics for student progress in academics & in their professional progress in industry in future.
4. The seminar concluded with an interactive Q&A session where Mr. Patnaik addressed queries related to AI’s implementation and its ethical considerations.

Outcome:
The seminar was insightful, offering valuable perspectives on the future of AI and ML. It encouraged participants to embrace these technologies as essential tools for both educators and students in the evolving educational landscape & industry.

Aditya Institute of Management Studies & Research conducted “GRADUATION CEREMONY 2024 on Friday, 13th December 2024 at the campus Indoor stadium. The occasion was graced by Chief Guest, Dr. Jacob Crasta, Founder Chairman of CM Envirosystems Pvt Ltd (CME) and Chairman of Lsquare Eco- Products Pvt Ltd, Guest of Honour, Dr. S. Ramesh , Dean, International Programmes & Partnerships, Mount Carmel College.
Principal & Director, Dr. Pushpa Shetty welcomed the gathering.

The Chief Guest Dr. Jacob Crasta and Guest of Honour Dr. S. Ramesh conferred the Degrees to the graduating students of UG (B.com, BBA, BBAM & BCA) 2021-24 Batch & MBA 2022-24 Batch. Academic Toppers & University Toppers were awarded with Certificates and awards. The Ceremony was followed by cultural activities by the students.

Addressing the graduating student’s, the Chief Guest Dr. Jacob Crasta advised to identify their passion and work systematically towards the passion and shared his experiences as an entrepreneur. He has emphasised on the bright future in the current digital era & the vision of Viksit Bharath 2047. He advised the students to be prepared for the challenges of the real world.

The Guest of Honour, Dr. S. Ramesh emphasised on three essential elements, smart thinking, presence of mind and common sense to succeed in the smart world.

Dr. B.A Vishwanath, Chairman & Dr. Priya Vishwanath, Chairperson, Aditya Group of Institutions, congratulated the graduating students and having acquired quality education, wished the students to passionately follow their dreams and fulfill their career aspirations.

The parents & well-wishers of graduating students attended the glittering event.

“National Library Week” was organized by the IQAC and Department of Library & Information Science from 14th -21st November 2024. As part of the event a “Book Exhibition and Book -Talk program” was organised in the college library.

The main motive of the program is to promote the use of books as well as the library among students, teaching & non-teaching staff. In the program the students were given five minutes time to express their views about the books that they have read. The program helped the students to learn the art of cultivating the reading habit.

National level Faculty Development Program on “Enhancing Research Competency – From Concept to Publication”, was organized by the IQAC and Institution’s Innovation Council of AIMS through virtual mode on 15th November 2024.

Objective:

1. To provide valuable insights and practical knowledge to enhance research skills
2. To improve the research abilities of the academicians and researchers.

Resource Person: Dr. Sumithra Sreenath, Professor, MP Birla Institute of Management, Bangalore

Participant Details: Academicians and researchers across Nation.

Insights of the Session:

1. Dr. Sumithra Sreenath, has provided valuable insights on Research Process, Effective strategies for conducting research, tips for successful publication and methods to enhance research skills.
2. Discussed on what do we research, topic identification, literature review and various databases, data collection methods, sampling methods, sample size calculator, pilot study, various statistical software’s, data visualization tools, qualitative analysis methods, bibliography styles and tools.
3. Provided valuable tips for identification of authenticated journals based on journal metrics and manuscript preparation.
4. Shed light on methods to enhance research abilities such as a Research Plan, Improved information literacy, technology utilization, enhanced writing skills and participation in research communities.

The faculty development program aimed at improving research abilities of the academicians and researchers provided valuable insights on the need for research skills such as critical thinking, problem solving, analytical skills and dissemination of information. The session enriched and inspired the participants to build a research culture that thrives on collaboration, curiosity, and academic excellence.

Skill Development Course on “Advanced Excel with power BI” scheduled from 8th Oct – 13th Nov 2024, was initiated by IQAC & Institution’s Innovation Cell in association with Systems Domain for MBA II Semester Students.

The objective of the course is to provide a comprehensive understanding of how to leverage both Excel and Power BI effectively for data analysis and visualization. Also, to develop students critical thinking and analytical skills to interpret data, draw insights, and make data-driven decisions.

The trainer Mr. Diptarko Das, is an expert trainer for Advanced Excel and Data analytics and started the first session on 8th Oct 2024, with basics of Advanced Excel.

Aditya Institute of Management Studies conducted UG FRESHERS DAY Celebration for the UG Batch 2024-25 on Saturday, 28th September 2024 at the campus Auditorium.

The occasion was graced by Chief Guest, Shri. Bhaskar Pai, Founder- CEO of Fun2do SSP, Former Sales Director and CEO of GE Lighting & Appliances, South Asia.

The program was presided by Dr. B. A. Vishwanath, Chairman, Aditya Group of Institutions & Vice Chairperson Dr. Priya Vishwanath.

Principal & Director, Dr. V. Pushpa Shetty welcomed the gathering.

Addressing the Fresher students, the Chief Guest Shri. Bhaskar Pai advised students to expose to new perspectives, technologies, business models, global challenges and embrace failures as stepping stones. He insisted on the necessity of building network in the interconnected world, taking responsibility, inspiring others, integrity, empathy, making difficult decisions with courage and conviction to make positive impact on society through Social Entrepreneurship and Corporate Social Responsibility.

The bi-annual 2024 news letter, 1st Edition, Volume V – “AIMS Voice” was unveiled by the Chief Guest.

The inaugural program was followed by a glittering Cultural performances by the students.