Category Archives: Events

Seminar on AI Revolution in Data Analytics and Digital Marketing

Seminar on AI Revolution in Data Analytics and Digital Marketing organized by IQAC & Institution’s Innovation Council of AIMS on 20th January 2025 for MBA students.

Objectives of the Session:
1) To understand the role of Artificial Intelligence (AI) in transforming Data Analytics and Digital Marketing.
2) To explore the applications of AI in modern business practices.
3) To understand how AI enhances digital marketing through data-driven insights.

Resource Person: Mr. Srinivas Prabhu, Co-founder and Director of INCANTO Dynamics Pvt Ltd & Mr. Mahidhara, Head of Analytics Department at Digital Maven.

Session Highlights:
1) The resource person provided insights on the transformative impact of AI in business operations. Also emphasized on the use of AI-powered tools for campaign optimization and customer engagement.
2) The expert discussed and shed light on various cutting-edge AI applications in Data Analytics and Digital Marketing, gained a deeper understanding of AI applications in business.
3) The interactive session provided clarity on emerging roles and skill sets required to build a career in AI-powered analytics and marketing.

Outcome: The seminar successfully educated students with a deeper understanding of how AI is transforming the business practices. The session fostered knowledge by providing insights into AI-driven tools for data analytics and digital marketing, emphasizing their practical applications in optimizing marketing campaigns and enhancing customer engagement.

Future of AI & ML in Industry

Seminar on “Future of AI & ML in Industry”, was organized by the IQAC and Institution’s Innovation Council of AIMS through virtual mode on 30th December 2024.

Resource Person: Mr. Mihir Patnaik from Vantharr Technologies.

Participant Details: IIC Members and BCA students.

Insights of the Session:

  1. The resource person shared his expertise on AI and ML, exploring their transformative potential in education.
  2. Provided insights on AI concepts and how AI can personalize learning, automate administrative tasks, and enhance educational outcomes.
  3. Highlighted the future of intelligent tutoring systems and real-time analytics for student progress in academics & in their professional progress in industry in future.
  4. The seminar concluded with an interactive Q&A session where Mr. Patnaik addressed queries related to AI’s implementation and its ethical considerations.

Outcome:
The seminar was insightful, offering valuable perspectives on the future of AI and ML. It encouraged participants to embrace these technologies as essential tools for both educators and students in the evolving educational landscape & industry.

GRADUATION CEREMONY 2024

Aditya Institute of Management Studies & Research conducted “GRADUATION CEREMONY 2024 on Friday, 13th December 2024 at the campus Indoor stadium. The occasion was graced by Chief Guest, Dr. Jacob Crasta, Founder Chairman of CM Envirosystems Pvt Ltd (CME) and Chairman of Lsquare Eco- Products Pvt Ltd, Guest of Honour, Dr. S. Ramesh , Dean, International Programmes & Partnerships, Mount Carmel College.
Principal & Director, Dr. Pushpa Shetty welcomed the gathering.

The Chief Guest Dr. Jacob Crasta and Guest of Honour Dr. S. Ramesh conferred the Degrees to the graduating students of UG (B.com, BBA, BBAM & BCA) 2021-24 Batch & MBA 2022-24 Batch. Academic Toppers & University Toppers were awarded with Certificates and awards. The Ceremony was followed by cultural activities by the students.

Addressing the graduating student’s, the Chief Guest Dr. Jacob Crasta advised to identify their passion and work systematically towards the passion and shared his experiences as an entrepreneur. He has emphasised on the bright future in the current digital era & the vision of Viksit Bharath 2047. He advised the students to be prepared for the challenges of the real world.

The Guest of Honour, Dr. S. Ramesh emphasised on three essential elements, smart thinking, presence of mind and common sense to succeed in the smart world.

Dr. B.A Vishwanath, Chairman & Dr. Priya Vishwanath, Chairperson, Aditya Group of Institutions, congratulated the graduating students and having acquired quality education, wished the students to passionately follow their dreams and fulfill their career aspirations.

The parents & well-wishers of graduating students attended the glittering event.

Sparkathon – an Inter-Collegiate Idea Hackathon

The IQAC and Institution’s Innovation Council organised “Sparkathon – an Inter-Collegiate Idea Hackathon on 29th November 2024.

As part of the event, Idea Hackathon and quiz competition was conducted for PUC students. The event brought together talented minds from various colleges across Bangalore and 32 teams have enthusiastically participated in the event. The event provided a platform for students to showcase their creativity, innovative thinking and collaborative problem-solving skills. Teams competed fiercely, showcasing exceptional intellect and team spirit. The event fostered healthy competition and camaraderie among students from different colleges. It has concluded with prize distribution to the winners and participants.

Sparkathon 2024 was a grand success, marking an enriching day filled with innovation, knowledge sharing, and networking. The event not only highlighted the creative potential of the participating students but also emphasized the importance of collaboration and critical thinking in addressing contemporary challenges.

National Library Week

“National Library Week” was organized by the IQAC and Department of Library & Information Science from 14th -21st November 2024. As part of the event a “Book Exhibition and Book -Talk program” was organised in the college library.

The main motive of the program is to promote the use of books as well as the library among students, teaching & non-teaching staff. In the program the students were given five minutes time to express their views about the books that they have read. The program helped the students to learn the art of cultivating the reading habit.

National level Faculty Development Program on “Enhancing Research Competency – From Concept to Publication”, was organized by the IQAC and Institution’s Innovation Council of AIMS through virtual mode on 15th November 2024.

Objective:

  1. To provide valuable insights and practical knowledge to enhance research skills
  2. To improve the research abilities of the academicians and researchers.

Resource Person: Dr. Sumithra Sreenath, Professor, MP Birla Institute of Management, Bangalore

Participant Details: Academicians and researchers across Nation.

Insights of the Session:

  1. Dr. Sumithra Sreenath, has provided valuable insights on Research Process, Effective strategies for conducting research, tips for successful publication and methods to enhance research skills.
  2. Discussed on what do we research, topic identification, literature review and various databases, data collection methods, sampling methods, sample size calculator, pilot study, various statistical software’s, data visualization tools, qualitative analysis methods, bibliography styles and tools.
  3. Provided valuable tips for identification of authenticated journals based on journal metrics and manuscript preparation.
  4. Shed light on methods to enhance research abilities such as a Research Plan, Improved information literacy, technology utilization, enhanced writing skills and participation in research communities.

The faculty development program aimed at improving research abilities of the academicians and researchers provided valuable insights on the need for research skills such as critical thinking, problem solving, analytical skills and dissemination of information. The session enriched and inspired the participants to build a research culture that thrives on collaboration, curiosity, and academic excellence.

National Education Day Celebration

National Education Day Celebrations were organized by the IQAC and Institution’s Innovation Council of AIMS on 11th November 2024.

National Education Day is observed every year on November 11 to commemorate the birth anniversary of Shri. Maulana Abul Kalam Azad. This day serves as a powerful symbol of India’s commitment to education and acts as a reminder to address the ongoing challenges in the education sector. As part of the celebrations, a Debate competition was conducted on “Impact of social media on students” and “AI and its impact on education”. Also, elocution competition was conducted on “Importance of career guidance in education” and “Examination is a boon or Bane to education”.

Students have actively participated in the competitions and expressed their views on the given topics. The event has provided insights on the contributions of Maulana Abul Kalam Azad, to Indian Education System and his vision of a progressive, inclusive and empowered nation.

Placement of MBA students

Placement cell organised virtual campus drive and invited “Arvind Fashions Ltd” for the placement of MBA students on 7th October 2024.

The drive started with pre-placement talk by the HR Manager Mr. Shyam Darera followed by Group Discussion round.
Approximately, 75 students participated in the virtual placement drive and 10 students were shortlisted for final HR round.