World Creativity & Innovation Day – LOGO DESIGNING COMPETITION organized by IQAC, Institution’s Innovation Council and Marketing Forum of AIMS on 24th April, 2025 for both UG and MBA students.
Objective:
1) To commemorate World Creativity and Innovation Day by fostering student engagement in creative activities.
2) To provide a platform for UG and PG students to express their design and visual communication skills and to promote original thinking and innovation through practical, hands-on experience.
3) To enhance students’ confidence and collaborative skills through participation in competitions.
Event Details:
1) The IQAC, Institution’s Innovation Council, and the Marketing Forum of Aditya Institute of Management Studies organized a Logo Designing Competition to celebrate World Creativity and Innovation Day. The event was held at the AIMS Seminar Hall and witnessed enthusiastic participation from both undergraduate and postgraduate students. The competition provided a platform for students to unleash their creativity and showcase their skills in visual design and branding.
2) The competition aimed to challenge students to visualize and develop a logo centered around creativity and innovation. It served as a great opportunity for students to translate their ideas into a visual format while applying their knowledge of aesthetics and branding principles.
3) A wide range of logo entries were submitted, each showcasing different perspectives and design approaches. The evaluation criteria included creativity, originality, relevance to the theme, clarity of concept, and overall impact. Faculty members acted as judges and appreciated the students’ imagination and skills.
The event successfully created an interactive and engaging environment where students could explore and apply their creative potential. It encouraged participants to push their creative boundaries and reinforced the significance of visual communication in modern marketing. The competition not only celebrated creativity but also instilled a sense of confidence and achievement in students. It was a productive learning experience and helped cultivate a culture of innovation and design thinking within the campus.