Objectives:
- To introduce the fundamentals of digital marketing.
- To provide hands-on training on various digital marketing tools and platforms.
- To encourage entrepreneurial thinking and digital innovation.
Trainer Details: Mr. Praveen Kumar, Trainer, Netcraftz Pvt Ltd.
Programme Type: Offline Training Program
Participant Details: MBA I & III semester Students in two batches of 50 each.
Training Program Details:
A skill development course on Digital Marketing for 40 hours was conducted from 10th February to 26th April, 2025 at Aditya Institute of Management studies & Research in association with Training partner Netcraftz Pvt Ltd.
The course covered various topics such as, Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Content Marketing, Google Analytics, Online Brand Management.
The course was delivered through a blend of theoretical instruction, hands-on practice and real time project assignments using various platforms and tools such as Meta Business Suite, Canva Tool, Mail Chimp, Duplicate Checker, Google Ads & Analytics, Bloggings, Humanizer, Pay-Per-Click (PPC) advertisement etc.
The skill development course on Digital Marketing was a successful initiative, contributing to the professional development of the students. The Training session equipped students with digital marketing skills and usage of various tools & techniques of social media marketing platforms. As part of the III Semester Project, students have submitted a real-time project to the university based on the training.