HIGHLIGHTS
The Student’s Seminar on Business Model Canvas was organized with the objective of enabling MBA students to understand the practical application of the Business Model Canvas framework in analyzing modern business organizations. The seminar was conducted as part of the institution’s initiative to promote experiential learning and entrepreneurial awareness among students. Students actively participated by presenting different components of the Business Model Canvas using well-structured PowerPoint presentations.
During the seminar, students explained the nine building blocks of the Business Model Canvas, namely Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. Each component was discussed in detail, enabling the audience to understand how businesses design, deliver, and capture value in competitive markets.
To make the session more practical and engaging, students analyzed the business models of several well-known companies such as Wipro, Swiggy, Zomato, BMTC, Amazon, Rapido, and Blinkit, Infosys,Flipkart. Through these examples, students demonstrated how different organizations create value, reach their target customers, generate revenue streams, and manage their resources effectively across diverse industries.
OUTCOMES
The seminar enabled students to gain a practical understanding of the Business Model Canvas framework and how it can be applied to analyze organizations across industries such as IT services, e-commerce, transportation, and food delivery. It helped students connect theoretical knowledge with real-world business practices.
The activity also strengthened students’ teamwork, communication, analytical, and presentation skills. The seminar encouraged participants to think creatively about business ideas and inspired them to apply the Business Model Canvas framework while developing future entrepreneurial ventures and innovative business strategies.
