Seminar on AI Revolution in Data Analytics and Digital Marketing organized by IQAC & Institution’s Innovation Council of AIMS on 20th January 2025 for MBA students.
Objectives of the Session:
1) To understand the role of Artificial Intelligence (AI) in transforming Data Analytics and Digital Marketing.
2) To explore the applications of AI in modern business practices.
3) To understand how AI enhances digital marketing through data-driven insights.
Resource Person: Mr. Srinivas Prabhu, Co-founder and Director of INCANTO Dynamics Pvt Ltd & Mr. Mahidhara, Head of Analytics Department at Digital Maven.
Session Highlights:
1) The resource person provided insights on the transformative impact of AI in business operations. Also emphasized on the use of AI-powered tools for campaign optimization and customer engagement.
2) The expert discussed and shed light on various cutting-edge AI applications in Data Analytics and Digital Marketing, gained a deeper understanding of AI applications in business.
3) The interactive session provided clarity on emerging roles and skill sets required to build a career in AI-powered analytics and marketing.
Outcome: The seminar successfully educated students with a deeper understanding of how AI is transforming the business practices. The session fostered knowledge by providing insights into AI-driven tools for data analytics and digital marketing, emphasizing their practical applications in optimizing marketing campaigns and enhancing customer engagement.