Aditya Institute of Management Studies & Research
Expert Lecture on Challenges & Opportunities in Sales and Marketing
Key Highlights:
Workshop on “Challenges & Opportunities in Sales and Marketing” was organized by the IQAC, Institution’s Innovation Council and Marketing forum of AIMS for MBA students. The expert lecture provided invaluable insights on challenges and opportunities, current trends in Sales and Marketing by an esteemed Resource Person.
Resource Person: Rtn. Amar Vasishta
Rtn. Amar Vasishta, an MBA graduate from Chickmagaluru having 15 years of experience in Sales and Business Development. Currently working as South India Sales manager for Harbour Hospitality. Rtn. Amar Vasishta is an entrepreneur of a coffee business. An active member of Rotary Club, Yelahanka Zone, Director of Youth Services, Yelahanka Wing.
Key Points Emphasized by Mr. Amar Vasishta:
1) Emphasized on various skills that can be developed through marketing jobs such as Communication, Confidence, Networking, Field exposure which helps in reaching heights in career or becoming entrepreneurs with real-time examples.
2) Shed light on opportunities in the field of Sales and Marketing from entry level to top level managerial jobs.
3) Provided insights on challenges that encountered in the field of marketing such as selection of Trending industry, Work environment, Targets, Ego and Emotions, Creating value in first meeting etc.
4) Equipped students with career and entrepreneurship opportunities in trending industries such as Hospitality, Aviation, FMCG, Retail, Branding, Education, Media and so on.
The Session was graced by Chief Patrons, Dr. B.A. Vishwanath, Chairman, AGI, Dr. Priya Vishwanath, Vice-chairperson, AGI, Prof. Pushpa Shetty, Director, AIMS, Dr. Vani Ramesh, Director, R & I, AIMS.
Concluding Remarks:
Assistant Professor Mrs. Sowmya N, delivered the closing remarks for the event.
The expert lecture on Challenges & Opportunities in Sales and Marketing, hosted by Aditya Institute of Management Studies, equipped students with contemporary trends in the field of Marketing and the interactive session with expert provided valuable insights on various career opportunities.
